In 2024, Emmanuelle Tavernier set out to enter the European market.
I had considered Luxembourg and Switzerland because there were major opportunities there. But I really wanted to return to France because of my roots.
And what began as a personal choice ultimately turned out to be an incredibly strategic business decision.
She chose to establish the company in Beauvais, in the Hauts-de-France region. For the French entrepreneur living abroad, it was both a return to her roots and a strategic move for her business.
Twenty years after leaving France, she was struck by how much the region had evolved.
When I came back to Beauvais, I discovered the entire ecosystem that exists here. I was impressed.