New delights from Häagen-Dazs?
07 Apr 2017 | Front page, Health Nutrition, Investment
In 1992, US-based Häagen-Dazs began making its premium ice creams in Tilloy-lès-Mofflaines, near Arras. Since then, this General Mills subsidiary has continued to invest in its production lines, expanding steadily to keep pace with ever-increasing demand around the globe.
Now the Arras plant has begun supplying Häagen-Dazs products to Australia, home to some 24 million potential consumers. “With 60% of our clients in Europe, our peak period is between January and September. But with Australia, the end of the year will be busy, too, because it’s summer Down Under,” says plant manager François-Xavier Brehon.
The plant currently supplies ice cream to 81 countries. In recent years growth has leapt to 8%-10% annually, and production is up 15% since 2014 alone.
This year the Arras plant will celebrate its 25th anniversary with a new investment that will expand its existing offer of 656 ice cream products. What new frozen delights can we expect from Häagen-Dazs? Stay tuned—we’ll find out in late 2017.