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    Grid opens new audiovisual studio in Greater Lille

    Belgium-based Grid has opted to open its third office in Hauts-de-France—proof that Lille’s highly developed digital ecosystem is a strong selling point for animation studios.

    Booking.com renews commitment to Tourcoing

    Booking.com has signed a deal for a new building in Tourcoing, making good on plans announced in April. Find out why the fast-growing online travel company chose to stay in Hauts-de-France.

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    New delights from Häagen-Dazs?

    07 Apr 2017 | Front page, Health Nutrition, Investment

    In 1992, US-based Häagen-Dazs began making its premium ice creams in Tilloy-lès-Mofflaines, near Arras. Since then, this General Mills subsidiary has continued to invest in its production lines, expanding steadily to keep pace with ever-increasing demand around the globe.

    Häagen-Dazs plans a new production line in 2017.

    Dazzling growth

    Now the Arras plant has begun supplying Häagen-Dazs products to Australia, home to some 24 million potential consumers. “With 60% of our clients in Europe, our peak period is between January and September. But with Australia, the end of the year will be busy, too, because it’s summer Down Under,” says plant manager François-Xavier Brehon.

    The plant currently supplies ice cream to 81 countries. In recent years growth has leapt to 8%-10% annually, and production is up 15% since 2014 alone.

    New investment 

    This year the Arras plant will celebrate its 25th anniversary with a new investment that will expand its existing offer of 656 ice cream products. What new frozen delights can we expect from Häagen-Dazs? Stay tuned—we’ll find out in late 2017.

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