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Agrafresh chooses Lille Region for continued growth

24 Sep 2014 | Health Nutrition, Investment

Belgian food company Agrafresh, a specialist in packaged, ready-to-use vegetables and salads, plans new production and packing unit in Arras.

A winning strategy

Agrafresh was founded in 2002 when an entrepreneurial couple from Belgium made a bold gamble, positioning their new venture in the hypercompetitive private-label food sector. They began by winning the trust of a major distributor, providing its Belgian stores with a few specialties. Business grew, and today Agrafresh delivers a range of 300 products, primarily under private labels, to over 60 clients in Europe—both smaller retailers and supermarkets.

Meeting demand from large distributors in France

With the Arras plant, the company enters a new chapter in its growth, meeting rising French demand for fresh, ready-to-use vegetables as well as pasteurized and vacuum-packed offerings.  Agrafresh chose Lille Region for its fertile agricultural sector, as well as its outstanding access to logistics and lively business environment.

€8.5 million investment and 60 new jobs

Construction work on the new plant, which will prepare products and package them for dry and refrigerated storage, will begin in late 2014. Agrafresh plans to invest a total of €8.5 million in building and equipment and create 60 jobs.

 

 

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