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Put your business in the heart of your market

Some 78 million consumers with €1.5 billion in disposable income are within 300 km of Northern France. Stay close to your customers—put your business in the heart of Europe’s leading consumer market.

A 2011 study by Experian PH, an independent consulting firm, analyzed Northern France’s strategic position in comparison with major European cities.

THE BIGGEST CONSUMER MARKET…

… IN FRANCE

The Experian study found that Northern France lies at the heart of a market with 78 million consumers and €1.5 billion in disposable income. All within 300 km of Lille—reachable in less than half a day.

Within this radius, Northern France has far more potential than any of France’s other regional capitals.

  • nearly double the potential of Paris
  • up to six times more than the five largest regional capitals in France!

… AND IN EUROPE

Northern France lies at the heart of Europe’s wealthiest pool of consumers

  • 50% greater than London, Amsterdam or Milan
  • Almost double Paris or Hamburg

Rank

City

Country

Purchasing power within 300-KM radius (€ BN)

Population within 300-KM radius

1

Lille

FR

1524

78 162 401

2

Cologne

DE

1503

79 797 171

3

Brussels

BE

1451

75 309 171

4

Dusseldorf

DE

1427

76 154 106

5

Dortmund

DE

1427

75 870 713

6

Frankfurt

DE

1410

72 473 179

13

Antwerp

BE

1295

69 458 110

14

Zurich

CH

1210

56 094 099

15

Stuttgart

DE

1138

53 829 808

16

Rotterdam

NL

1105

60 560 622

18

London

GB

1050

60 321 901 

19

Amsterdam

NL

1045

57 357 015

21

Milan

IT

980

45 359 831

32

Paris

FR

815

40 607 661

34

Prague

CZ

309

44 091 015

36

Krakow

PL

231

41 968 330

Source : Experian pH / Regional Councill / Apim - 2011