Lille Region at MIPIM 2015
MIPIM is a unique networking venue—an unparalleled opportunity to learn more about the many regions of France, their potential and their expertise.
This year, Lille Region invites you to savor one of the specialties of Northern France: beer. Novice or expert, you won’t want to miss this chance to hone—or demonstrate—your beerology skills.
Lille Region will brew up two events each day, Tuesday through Thursday, in the exclusive Riviera 8 hall
Beerology workshop, 11:45-12:30. Rediscover one of the world’s favorite beverages as our specialists guide you through a selection of fine Northern French beers.
We’ll discuss the art of tasting—how to serve beer, describe its color, and identify its aromas and flavors. We’ll also explore brewing—the ingredients, the strains of yeast and the fermentation processes that combine to make each beer unique. And we’ll take a look at the history of beer, from ancient Mesopotamia to the present.
Cocktail workshop from 17:30. Join us for a networking session featuring beer cocktails that you create yourself with help from one of our experts.
And you can drop by our booth anytime to guess our Lille Region Mystery Beer and enter our drawing. We’ll hand out prizes every evening during our cocktail workshop.