Clic and Walk revolutionizes marketing
25 Jun 2014 | A region on the move, ICT
Lille Region solidifies its leadership role in e-commerce as Clic and Walk, based right here in Greater Lille, is named one of the world’s 10 most innovative start-ups.
On March 26, in a ceremony at UNESCO, Clic and Walk founder Frédérique Grigolato received a Forum Netexplo prize recognizing her company as one of the world’s 10 most innovative start-ups and the only laureate from France. And innovative is the perfect word to describe this exciting start-up, based since 2012 at Plaine Images, a local digital creativity cluster.
ClicWalkers: your eyes on the ground
Clic and Walk employs consumers, called ClicWalkers, to collect on-site sales data on behalf of businesses using a digital platform accessible by smartphone. ClicWalkers sign up via the Clic and Walk application, available on the App Store or Google Play, and gather real-time data from the field. They accept and are paid for assignments that can easily be completed on their cellphones—and they can be mobilized at any time by brands, retailers and organisations.
Photos: the universal language
Businesses use the service for two reasons. First, by seeing their product through consumers' eyes, they get real-time reactions, opinions and usage data. Second, through location- and date-tagged photos, they see the reality on the ground: product placement in stores, windows and point-of-sale displays. “Photos are the key to Clic and Walk. We like them because they speak a universal language, and because they’re reliable, since they’re tagged with date and location data,” says Frédérique Grigolato.
Data collected is verified by algorithms and manually validated, then forwarded to companies, giving them the information they need to optimize their business strategies.
Operating throughout France, 120,000 ClicWalkers are paid an average of five euros per shot to gather information that allows retailers to test the impact of their communications. Auchan, SFR, Ikea, Renault, La Française des Jeux, and Casino have already signed up for the service, drawn by its promise of qualitative analysis.
Thierry Happe, co-founder of Netexplo Forum says, "If [Clic and Walk] can develop its model internationally, the company is headed for a bright future."
Clic and Walk’s ambition is to become the European leader in data collection, with the market’s largest community. There are already over 30,000 ClicWalkers on the ground in Germany and England, and the company's goal is to expand into Eastern and Northern European countries like Poland and Sweden.
The Clic and Walk team has 15 passionate employees who are determined to grow the ClicWalkers community.
Since February 14, Clic and Walk has donated one euro from each mission of five euros or more to France’s Restos du Coeur, a charity feeding the homeless, and it encourages ClicWalkers to do the same.
Methodology: Every year, Netexplo and UNESCO review thousands of innovative start-ups worldwide with the help of 16 university partners, including HEC in France. A group of international experts then sorts the profiles, creating the long list of the 250 most promising candidates which is then narrowed down to 100 semi-finalists. The top 10 are awarded Netexplorer’s grand prize.
Download the ClicandWalk app :