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    Grid opens new audiovisual studio in Greater Lille

    Belgium-based Grid has opted to open its third office in Hauts-de-France—proof that Lille’s highly developed digital ecosystem is a strong selling point for animation studios.

    Booking.com renews commitment to Tourcoing

    Booking.com has signed a deal for a new building in Tourcoing, making good on plans announced in April. Find out why the fast-growing online travel company chose to stay in Hauts-de-France.

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    Ball Packaging finds success in Hauts-de-France

    03 Aug 2017 | Front page, Advanced Materials

    Ball Packaging has been doing business in Hauts-de-France for over 25 years. A world leader in beverage cans, the US-based company has generated steady growth and will use innovation to maintain it.

    Ball Packaging Dunkerque

    Major facility

    In Bierne, near Dunkerque, the Ball Packaging plant is thriving. Beverage can consumption has shot up in France, rising from 17 per person in 1994 to 76 today, and thanks to this strong growth, the Hauts-de-France plant generated sales of €65 million in 2015. “The Bierne site is at the intersection of our three largest markets: the UK, the Netherlands and Spain. Its location and three production lines make it one of our  three largest production sites in Europe,” says Valéry Loth, Director of Operations South Europe at Ball Packaging. Of the 7 billion metal packaging units the company produces annually, 2 billion come from the Bierne plant. A neighboring Coca-Cola plant buys half of its output, creating an ultra-favorable ecosystem for Ball to grow its market.

    Innovation and sustainability

    Ball Packaging Europe invests 3% of sales in R&D, a strategy that has spawned a string of recent innovations—including a new can design and a resealable can system—and helped maintain the company’s leading position. But Ball Packaging is also taking a new direction: sustainability. Today, three out of four beverage cans are recycled. “Our materials are infinitely reusable,” says Bierne Plant Manager Jérémie Lasnon. “All of the waste we produce is recycled: the goal for all of our production sites is zero landfill waste.” And using recycled metal cuts energy consumption 95%. 

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