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Ankama: Out to conquer the world

30 Sep 2014 | ICT, A region on the move

Roubaix-based animation studio Ankama turns everything it touches into gold—from video games to board games, from comics to merchandising. Building on the success of Dofus, its multiplayer game, Ankama’s animated series Wakfu has been a smash hit with young people and will soon be available on Netflix, the giant global video subscription service.

Wakfu - Ankama

One of the world’s best animation studios

US-based Netflix launched its on-demand service in France on Monday, 15 September, and now the video giant is adding a French production to its catalog, signing an acquisition agreement for Wakfu, a hit series produced by Ankama, a Lille Region animation studio. The Japanese-inspired animated series transports viewers to a colorful universe where heroic fantasy meets manga style.
“Ankama and other French animation studios are among the best in the world,” notes Joris Evers, Netflix spokesperson in Europe.

A decade of success

Ankama’s first success came with Dofus, a massively multiplayer online role-playing game (MMORPG) that debuted in 2004 and outstripped the popular World of Warcraft with French gamers.
The adventures of the country of Amakna—an anagram of Ankama—still attract 2.5 million active players, who pay a monthly fee of €5 to continue to experience the virtual world of Dofus.
The Wakfu series picks up the Dofus story several centuries later. A co-production with France Télévisions, the series aired on the France 3 network between 2008 and 2012, and the video game version came out in 2012.

Reaching markets around the world

“This agreement will raise the profile of our Wakfu animated series and expose it to a global audience of 50 million Netflix subscribers,” said Ankama. “The series will be available on Netflix in the US, Canada, the UK, Ireland, the Netherlands and Scandinavia beginning September 14. Wakfu will debut in France, Germany, Belgium, and Luxembourg when Netflix service starts in those countries and be rolled out across Latin America this fall.”

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