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    Nord France Invest

    5 TIPS FOR SUCCESSFUL GROWTH ON INTERNATIONAL MARKETS

    #1 - DEFINE YOUR LOCATION CRITERIA

    Before you do anything else, take the time to draw up your specifications. Your business is unique, and growth is critical to its success, so make sure your new location is right for your needs and challenges. Consider accessibility, utility hookups, and the size of the land or building. Tell us what you do in as much detail as possible, and list criteria that will help us find the best location for your new project  

    #2 - CONSIDER YOUR RECRUITING NEEDS

    Five hundred qualified workers for your factory? One hundred telephone operators for your call center? Five highly qualified researchers for your laboratory? Recruiting capacity is key to the success of your new site. Some regions offer very attractive terms to new arrivals—but they just don’t have the people you need. Choose a location where labor pools are broad enough to keep pace with your growth. If you need workers with advanced technical skills, make sure there are appropriate training programs nearby.

    #3 - ASSESS YOUR GROWTH POTENTIAL

    Innovative capacity is the secret to your long-term business success. Look for a region that promotes synergies between companies—and between business and academia. As you evaluate candidate locations, consider whether there are R&D centers, innovation platforms and research teams nearby. 

    France is home to cutting-edge innovation and major R&D centers, funded in part by public programs—a critical advantage for your project.

    #4 - CHOOSE THE RIGHT STRUCTURE

    Your new location in Europe can take a number of legal forms, and it’s important to choose one that matches your goals, size and sales.

    • Want to test the market, develop contacts in the new country and gather local intelligence? Opt for a sales office. In France, you can set up this flexible solution quickly and easily.

    • Want to create a satellite location to boost sales in another country? Consider opening a branch. A branch office can help you expand geographically and forge ties with local customers.

    • Done this before? Need both flexibility and high performance? Create a subsidiary. It will be a separate legal entity with the nationality of its host country, and it can help you penetrate the local market more easily. 

    • Need a local partner to attack a new market? Consider a joint venture. This solution can range from simply signing a contract to creating a shared subsidiary.

    #5 - GET THE SUPPORT YOU NEED

    This is essential. As you search for your ideal site, don’t wrestle with your questions alone. There’s a wide range of support organizations to help you, and economic development agencies make very good partners. They can provide information, search for sites that meet your needs, and much more. 

    At Nord France Invest, we can help make your project in Hauts-de-France a success. Contact us today for a customized analysis of your business development venture.

    # HAUTS-DE-FRANCE REGION: IDEAL LOCATION, OPTIMUM COSTS

    At just 30 minutes from Brussels, 60 minutes from Paris and 80 minutes from London, Hauts-de-France is the perfect location for your new venture. Learn more about the five key advantages of this vibrant region—and find out why we’re attracting more and more international companies.

    CONTACT US TO REQUEST A CUSTOMIZED ANALYSIS OF YOUR PROJECT